How To Connect Google Analytics To Power BI?


The process of capturing and analysing data is the biggest challenge to every organisation. Since the untracked piece of data, even if it is a single piece of data, is a lost insight that could help the organisation be one step ahead of their competition. Business intelligence tools will help you extract and understand the hidden information from the data from different sources.

Power BI is the best tool for understanding and extracting confidential information from data from various sources. For example, you can use the tool to get the data from Google Analytics. This article aims to provide a step-by-step guide on how to connect Google Analytics to Power BI.

With a custom Google Analytics report template, you can gain insights and interact with the preferred content. Most organisations use the auction insights data studio to improve their performance. But with the Google Analytics data in Power BI, it is possible to uncover the hidden patterns that are entirely new opportunities to get innovative marketing ideas to attract new customers.

How does Google Analytics and Power BI do together?

We all know that Google Analytics does a great job tracking the visitor's behaviour on the website. You can track unique website page visits, time spent on browsing the website, geographic location and so on. But Google Analytics doesn't offer many analytic tools for connecting the marketing data to other data from different parts of the company or the external data trends influencing the marketplace.

This is where the Power BI comes into play and add more value to it. With Power BI, you can compare web performance data in Google Analytics. You can have a more accurate view of the organisation's performance. Here is how you can connect Google Analytics with Power BI:

  1. Just launch the Power BI on your system and select the get data option.
  2. From the panel, select the online services option and select the Google Analytics option from the list.
  3. Click on connect to get started with the connection process.
  4. If a dialogue box appears, then click on continue to connect and move ahead.
  5. Sign in to your Google Analytics account with username and password. (This will allow Power BI to get connected with the account to access the data).
  6. When the connection is successful, you will get a dialogue box that conveys that you have successfully provided access to Power BI.

In this way, you can use the auction insights data studio to import the data and report. Don't forget to use the custom Google Analytics report template to analyse data and even look at the minor activity and develop the business. At Powermetrics, we make everything easy for you to collect and report data in one place to improve your business. Visit us today to find more details.


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